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Privacy Policy

Website Privacy Policy

Last updated: 31 March 2026

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1. Who we are

Party and Play ("we", "us", "our") is responsible for your personal data collected through our website and related online services.

Business name: Party and Play
Address: 115 Sutton New Road, Birmingham, B23 6RP
Email: info@partyandplay.uk

If you have any questions about this Privacy Policy or about how we use your personal data, please contact us using the details above.

2. Scope of this Privacy Policy

This Privacy Policy explains how we collect, use, store and protect personal data when you:

  • visit our website;

  • contact us through our website, email or online forms;

  • make an enquiry about tickets, parties, bookings or other services;

  • make or manage a booking or purchase through our website;

  • sign up to receive marketing communications; or

  • otherwise interact with us online.

This Privacy Policy applies to website visitors, customers, prospective customers and others who contact us online.

3. The personal data we collect

Depending on how you use our website, we may collect and use the following categories of personal data:

A. Contact and identity data

  • name;

  • email address;

  • telephone number;

  • billing address;

  • any contact details you choose to provide.

B. Booking and customer data

  • booking details;

  • party or ticket information;

  • child numbers, age ranges or date-related information provided for bookings;

  • parent or guardian details;

  • special requests you submit to us;

  • correspondence relating to your enquiry or booking.

C. Transaction and payment data

  • purchase details;

  • order history;

  • refund information;

  • partial payment information such as payment status or payment reference.

We do not normally store full payment card details ourselves. Card payments are usually handled by a third-party payment provider under that provider’s own privacy notice.

D. Technical and usage data

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • website usage information;

  • cookie identifiers and similar online identifiers;

  • pages visited and actions taken on the website.

E. Marketing and preferences data

  • your marketing preferences;

  • consent choices;

  • records of whether you open or click marketing emails, where permitted.

F. Special category data you choose to provide

In limited cases, you may provide information such as:

  • allergy information;

  • accessibility requirements;

  • other health-related details relevant to a booking or visit.

Please only provide this type of information where it is genuinely necessary.

4. How we collect your personal data

We collect personal data:

  • directly from you when you complete forms, contact us, make a booking or sign up for updates;

  • automatically when you use our website, through cookies and similar technologies;

  • from booking, payment or website service providers involved in delivering our services; and

  • from parents or guardians where information relates to a child booking or party.

5. How we use your personal data and our lawful bases

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the context, we may rely on one or more of the following:

  • contract – where we need your information to take steps at your request or to provide the service you have asked for;

  • legal obligation – where we must use or keep information to comply with the law;

  • legitimate interests – where we have a genuine business reason to use your information and this is not overridden by your rights and interests;

  • consent – where you have given us permission, such as for certain cookies or marketing communications; and

  • vital interests / explicit consent – in limited cases involving health or safety information you choose to provide.

We may use your personal data for the following purposes:

Purpose Personal data used Lawful basis

To respond to your enquiry Contact and enquiry details Contract steps at your request and/or legitimate interests

To create, manage and fulfil bookings, tickets, parties or purchases Contact, booking and transaction dataContract

To process payments, refunds and booking administration Transaction and payment dataContract and legal obligation

To communicate with you about your booking or enquiry Contact, booking and correspondence dataContract and/or legitimate interests

To maintain internal records, accounts and tax records Contact, transaction and record data Legal obligation

To manage complaints, disputes, incidents or legal claims Relevant customer and transaction data Legitimate interests and/or legal obligation

To keep our website secure, prevent misuse and investigate fraud Technical, usage and relevant account data Legitimate interests and/or legal obligation

To improve website functionality and performance Technical and usage data Legitimate interests for strictly necessary operation, and consent where required for non-essential cookies/analytics

To send marketing emails or texts Contact and marketing preference data Consent, or where permitted, the soft opt-in under PECR

To record and act on dietary, allergy or accessibility details that you choose to provide Relevant special category data Explicit consent and/or vital interests where applicable

6. Marketing communications

We may send you marketing emails or messages about Party and Play news, offers, events or services only where permitted by law.

Where consent is required, we will ask for it before sending marketing. In some cases, we may rely on the "soft opt-in" rules where you have previously bought from us or discussed buying similar services from us and were given a clear opportunity to opt out when your details were collected.

You can opt out of marketing at any time by:

  • clicking the unsubscribe link in a marketing email;

  • replying STOP to a text message, where applicable; or

  • emailing us at info@partyandplay.uk.

Opting out of marketing will not affect service messages about an existing enquiry, booking or transaction.

7. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • make the website work properly;

  • remember preferences;

  • measure website traffic and performance;

  • improve the user experience; and

  • support embedded content or third-party services.

Some cookies are strictly necessary for the website to function and do not require consent. Other cookies, such as analytics, advertising or social media cookies, should only be used if you give consent where required by law.

Where required, you will be given a cookie choice tool or banner to manage your preferences. You can also control cookies through your browser settings, although blocking some cookies may affect how the website works.

If your website uses non-essential cookies, you should also publish a separate Cookie Policy or detailed cookie notice listing the cookies, providers, purposes and durations.

8. Children’s data

Our website and booking services are generally intended for parents, guardians and other adults making enquiries or bookings for children.

We do not knowingly ask children to submit personal data directly through the website for independent use. Where information about a child is provided to us through a booking or enquiry, we expect it to be provided by a parent, guardian or other responsible adult.

We will only use children’s personal data where it is necessary for the relevant booking, safety, accessibility, customer service or legal/compliance purpose.

9. Sharing your personal data

We may share personal data with trusted third parties where necessary, including:

  • website hosting providers;

  • booking platform providers;

  • payment processors;

  • email and IT service providers;

  • analytics and cookie providers, where used;

  • professional advisers such as accountants, solicitors or insurers;

  • regulators, law enforcement agencies or local authorities where required by law or to protect legal rights;

  • prospective purchasers or advisers in connection with a business sale, merger or restructuring.

Some service providers act as our data processors and use your personal data only on our instructions. Others, such as certain payment providers, may act as a separate data controller for their own processing.

10. International transfers

Some of our service providers may store or access personal data outside the UK.

If we transfer personal data outside the UK, we will take steps designed to ensure it remains protected. This may include relying on:

  • adequacy regulations for the destination country; or

  • appropriate safeguards such as approved contractual clauses.

You can contact us if you would like more information about the safeguards used for relevant international transfers.

11. How long we keep your personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, complaint-handling and reporting requirements.

Our typical retention approach is:

  • website enquiries: usually up to 12 months after the last meaningful contact, unless a longer period is needed;

  • booking and customer service records: usually up to 6 years after the relevant booking, service or final resolution of any complaint;

  • payment, accounting and tax records: usually 6 years from the end of the relevant financial year, or longer where the law requires;

  • marketing records: until you withdraw consent, unsubscribe, object, or we decide the data is no longer current;

  • special category information such as allergy/accessibility details: only for as long as strictly necessary for the relevant purpose and then securely deleted or anonymised where appropriate.

We may keep data for longer where necessary to establish, exercise or defend legal claims, to comply with legal obligations, or where a complaint or dispute is ongoing.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

  • be informed about how your personal data is used;

  • request access to the personal data we hold about you;

  • ask us to correct inaccurate or incomplete personal data;

  • ask us to erase your personal data;

  • ask us to restrict how we use your personal data;

  • object to certain types of processing, including processing based on legitimate interests and direct marketing;

  • request portability of certain personal data;

  • withdraw consent at any time where we rely on consent.

These rights are not absolute and may not apply in every case.

To exercise any of your rights, please contact us at info@partyandplay.uk.

We may need to verify your identity before responding. We will respond in line with applicable legal time limits.

13. Complaints

If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Further information is available on the ICO website.

14. Security

We take appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.

However, no internet transmission or storage system can be guaranteed to be completely secure. You should take care when sending information to us online.

15. Third-party websites

Our website may contain links to third-party websites, booking systems, payment pages, social media platforms or other services.

If you follow a link to any third-party website or service, that third party will have its own privacy policy and terms. We are not responsible for the privacy practices of third-party services.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, guidance, our website or our services.

When we do, we will post the updated version on this page and update the “Last updated” date at the top.

17. Contact us

If you have any questions about this Privacy Policy or about your personal data, please contact:

Party and Play
115 Sutton New Road
Birmingham
B23 6RP
Email: info@partyandplay.uk

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